IO Patina Labs
Research that informs what gets built.
IO Patina Labs is the research division of IO Patina LLC. It works on marketing analytics, visual AI, and automation. The work is exploratory — reading, measurement, prototypes, and method — and it is published here as it becomes available.
- Division of
- IO Patina LLC
- Focus
- Marketing analytics · Visual AI · Automation
- Enquiries
- hello@iopatina.com
Focus
Four questions the Labs keep returning to.
Marketing analytics
Measurement design, attribution, and the difference between a number that is available and a number that is useful.
Visual AI
What multimodal models can and cannot tell us about images, video, and the way people actually attend to them.
Automation
Which parts of a research or production workflow should be automated, which should stay manual, and how to tell the two apart.
Computational method
Modelling, simulation, and statistical technique applied to ordinary business and product questions.
Research materials will be published here as they become available.
Working systems
Two things already running.
Where research turns into something operable, it moves into product work at IO Patina. Until then it stays research, and is described as such.
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Research operations portal
An internal system for running studies — packets, coding, review, and export. Access is limited to project members.
Sign in at research.iopatina.org -
Product work at IO Patina
The commercial side of the same effort: applications, digital tools, and services designed, built, and operated by IO Patina LLC.
Visit iopatina.com
Scope and independence
IO Patina Labs is a division of IO Patina LLC. It is not affiliated with, sponsored by, or endorsed by any university or external institution.
Nothing on this site should be read as a claim of peer review, grant funding, or institutional partnership. No degree, credential, or academic appointment is offered or implied.
Our commercial identity and our research identity are kept deliberately separate, so that neither is used to lend unearned weight to the other.
Contact
Get in touch.
Research, collaboration, and partnership enquiries reach the Labs through IO Patina. One address, read by the people who do the work.